Multi-branded design system
Bayer’s Marketing Platform, which boasted 24 Regional brands were in need of a way to design a templated experience that could be rebranded in any of Bayer’s subsidiary brands as quickly as possible.
PRIMARY OBJECTIVE
Improve USABILITY AND Theme Workflow for new Theme Creation
CONSITENCY & SCALABILITY
Experiences should be templated and easily recreated. The Marketing Platform uses AEM, so themes must be compatible.
GOALS & REQUIREMENTS
Themes ARE BRAND APPROVED
Users should be able to save time getting approval on Look & Feel. A product should be fully branded out of the box.
ACCESSIBILITY COMPLIANCE
WCAG AA standards must be adhered to. Including for text, icons, and interactive colors per theme.
FASTER CREATION & IMPLEMENTATION
Theme creation could take anywhere from 4 sprints to 6 months depending on the complexity of the brand. We had to establish a faster launch model while juggling staffing changes.
Outcomes
How we did it
USER TESTING BASED STRATEGIES
What We Offer
We offer a range of services to meet the needs of every client. Have something else in mind? We'd be happy to work with you to create a custom quote.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
Our Process
Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
Plan with Purpose
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
Plan with Purpose
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Past Project
The Atlas Project
A bold reimagining of a timeless brand.
